Think of a fractional CFO as your strategic finance partner. Instead of hiring a full-time CFO, you get the experience of one on a part-time basis. They help you understand your numbers, manage cash, work out what's really making money, and test big decisions before you spend.

They also help you prepare for growth and fundraising by building financial models, creating reports that investors trust, and making sure your business is investment-ready when the time comes.

Most startups don't need a full-time CFO, but they often need CFO-level thinking much sooner than they realise. If you're raising capital, growing quickly, making big financial decisions, or wondering where your cash is going, it's probably time for a fractional CFO.

They each play a different role. A bookkeeper records your day-to-day transactions and keeps your financial records organised. An accountant prepares financial statements, manages tax compliance, and makes sure you're meeting your legal obligations. A CFO looks ahead using your financial information to help you make strategic decisions, improve profitability, manage cashflow, plan for growth, and prepare for fundraising.

We become your strategic finance partner. From building a robust three-way financial model and automating your monthly reporting to managing cashflow, burn and runway, we're there to help you make smarter financial decisions. We also support fundraising, investor reporting and scenario planning, giving you the financial clarity to grow with confidence.

At Founded to be Counted, we take an AI-first approach to the execution of finance. We're constantly building and evolving our tools as AI develops, allowing us to prepare financial data faster, automate the time-consuming tasks, and spend more time where we add the most value helping you make smarter strategic decisions.

The cost of a fractional CFO depends on the stage of your business and the level of support you need. Unlike hiring a full-time CFO, you only pay for the expertise and time your business actually needs.

Most startups engage a fractional CFO on a monthly retainer, giving them access to strategic finance support without the cost of a full-time hire. At Founded to be Counted, we tailor our support around your goals whether that's building your financial foundations, preparing for fundraising, improving cashflow visibility, or supporting growth decisions.

Yes. Founded to be Counted works with female founders worldwide, from pre-revenue businesses preparing to raise their first round, through to scaling companies that need sharper reporting and forecasting.