The financial home for female founders

My deep purpose is to use my skills to help women change the world. To do that, I’m building a finance education platform and accelerator specifically for female founders. I’ve seen too many incredible women with game changing ideas get stuck because the financial side feels intimidating.

My mission is to demystify all of it. I want to give founders the tools, community, and confidence to walk into any boardroom, own the conversation, secure the capital they deserve, and build truly amazing, sustainable businesses.

It all started when I was eleven. My mum was raising three kids on her own and pocket money just wasn’t a thing, so I knocked on doors up and down our street offering to wash cars with my eight-year-old brother. It was surprisingly profitable — he didn’t know that a copper coin was worth less than a silver one, so at the end of each day I’d pay him his share in copper and keep the silver for myself. We were both delighted!

That taught me a lesson that shaped how I’ve approached business ever since: understanding the numbers gives you the confidence and control to make better decisions. Without that knowledge, you’re relying on someone else to tell you what’s possible. I took my first proper job as a waitress at thirteen and stayed until I was eighteen to help cover our living costs, and when we needed to sell furniture fast during a house move, I loaded it into the car, drove to a busy car park, and sold the lot by the end of the day. I simply believed there was always a way to find money.

Somewhere along the way, that belief became the foundation of my whole career: no matter how challenging the situation, I’ll find a way to unlock the funding people need to move forward. That’s exactly what I now do for female founders.

It means getting finance out of the back office! I can’t stand it when finance is this mysterious, scary thing that no one understands. It’s the heartbeat of the business! I’ve always pushed my teams to ditch the suits, get out there, and talk to people.

Talk to sales, talk to marketing, figure out what’s happening on the ground.

When everyone understands how their work impacts the bottom line, you create this incredible energy and a shared sense of purpose. That’s when a company really starts to fly.

Right! To back up all that hands-on experience, I’m a CIMA Chartered Management Accountant, which is the practical, in-the-trenches business qualification. I also have a Master’s in Business from Manchester Met and a PhD in Corporate Finance from the University of Auckland.

My PhD focused on how companies can actually measure their sustainable impact. It’s not just about making money; it’s about making a difference, and I love helping founders build that into their DNA from day one.

Because I’m a female blonde in finance, I’ve been underestimated my whole career. It’s taught me resilience. I’ve had jobs that were amazing and jobs that were an absolute shitshow. I’ve had to make some really tough calls. But what I learned is that you have to trust your gut and just keep going. You have to believe in your own ability to figure things out. That resilience is what turns a disaster into a learning experience, and it’s a muscle I want to help every founder build.

Because I’m a woman who has been in the thick of it! I’ve seen the bullshit women have to deal with, but I’ve also seen their unique brilliance, their creativity, and their strength. I just realised I was done trying to operate in a world built by and for men. The conversations I have with women are just different. They’re more honest, more open, more real. I want to create a space where female founders can be themselves, ask the “stupid” questions, and get the support they need to go out and conquer the world.